Predictive Data Helps Increase Social Messaging Online

This week, Jason Campbell wrote an article regarding predictive data in social media AdWeek news. This piece of writing is about how social posts aren't created equally. Real-time social messaging is extremely beneficial to media brands and entertainment divisions.

Preventing Privacy Breaches in Social Networking

Recently, Anne P. Schmidt wrote a news article for MD News. This piece of news is about how bad social networking habits in the healthcare industry/environment can get a person in trouble in regards to the work that they do on a daily basis. This includes (but not limited to) removal of your friend's newsfeeds.

As Patients Turn to Web Communities, Physicians Must Take Notice

Recently, Monica J. Smith wrote a news article for Gastroenterology & Endoscopy News. This piece of news is about how patients are increasing their internet usage and that physicians need to not just be aware, but be actively involved as well (to better connect with their patients before and after their visits).

Myths About Digital Healthcare

This month, McKinsey & Company, have released a survey on healthcare’s digital future. The survey research revealed "surprising and actionable insights about what patients really want." These insights debunk 5 myths about digital healthcare use by consumers. The myths and their realities are as follows:

How Many Social Media Accounts is Too Many

On the Social Media & Outreach section of the U.S. Department of Health and Human Services' National Institutes of Health's website, around two hundred social media accounts for Facebook, Twitter, YouTube, LinkedIn, Pinterest and flickr are listed. This does not included many rss feeds and blogs also listed. In comparison, on the news and event section of AHRQ's website a single account for Facebook, Twitter and Youtube is listed.

Youtube Tips from Cleveland Clinic

This week, Marianne Aiello interviewed Paul Matsen, Chief Marketing and Communications Officer at Cleveland Clinic, for HealthLeaders Media. Aiello asked Matsen a number of questions about Cleveland Clinic's social media strategy. Of interest was his explanation of Cleveland Clinic's approach to YouTube.

Adult's Viewing Habits of Online Video

According to a report from the Interactive Advertising Bureau (IAB), in 2014 about 52 million American adults, or 22%, view original digital video each month. This is a 15 percent increase from 45 million per month in 2013. Another 31% have viewed original digital video at some point.

Social Networks for Doctors

HealthShareTV is a site where professionals can share and view information on any aspect of the healthcare industry. There are many other social information sharing sites for those in the healthcare industry. One prolific type of healthcare social media site is doctor networks. Some examples of these networks are:

Sermo: With over 260,000 licensed physicians, Sermo is facilitating collaboration in medicine like never before.

Healthcare and The Self Destructing Message

A blog post was just made by John Lynn, which asks the question; What Can a Hospital Learn from Snapchat? Snapchat, the mobile social app, allows users to send photos, videos and messages which are automatically erased seconds after the intended receiver views the message. Lynn talks about the preservation of data in this regard:

Making a Blog Social

Blogs are often the forgotten form of social media. Many times, this is because they are not being used socially. To reach the social potential of your blog you need an engaged audience. This week on healthsprocket, a list was posted, based on a SocialSite Media article, which gives ten tips for attracting engaged patients to your hospital's blog.


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